Since my beginnings as a painter, I have constantly been struck by the evolution of our world towards what I call the “click everywhere” universe. This evolution, marked by a façade of utilitarianism, is often devoid of real substance—a click without depth or real meaning. Behind these superficial clicks often lies the absurd, processes that we have all experienced, such as with telephone answering machines, and above all, the implementation of algorithms that we follow almost blindly.

Apple popularized the idea that there is an app for almost everything, but this ease of access and convenience comes at a price: our freedom. We find ourselves increasingly locked into prefabricated choices, dictated not by our authentic desires but by algorithmic suggestions. This raises profound questions about autonomy and freedom in a world where our choices seem increasingly guided, even controlled, by technology and its ubiquitous interfaces. As an artist, I observe this trend with a critical eye, aware of its impact on creativity and individual expression.

In 2013, inspired by the evolution towards a world increasingly dominated by technology, I made the decision to create an alternative system—a “deviant” system—in which I would put myself at its service. This system envisions a future where we are constantly evaluated, analyzed, and programmed—a future governed by statistics and data analysis. In this context, even my artistic production—whether in painting, photography, or sculpture—would result from this system.

The starting point of this system would be the click, the foundation of interaction in our digital age. Each click would trigger a process: I would execute, alone or with machines, an algorithm specifically designed to produce a result. This result would aim to nourish the system and provide a form of well-being to the person who clicks. This project, merging art, technology, and social criticism, explores the relationship between humans and algorithmic systems while reflecting on how these interactions shape our perception of the world and ourselves.

The execution of these algorithms has turned into a trap, perhaps even orchestrated by the system itself. The clicks I gradually built up activate according to a strict algorithm, often leading me into demanding and trying situations. Each click is associated with a specific action, creating a direct link between the virtual request and a concrete response from me.

For example, clicking for a sleep request forces me to actually sleep, with the goal of generating sleep for the person who clicked. If a click requires intoxication, I am forced to consume alcohol. This daily mechanic has become a colossal challenge to manage, both personally and professionally.

Maintaining a high level of professionalism while meeting these algorithmic demands raises complex questions about the boundaries between artistic engagement, performance, and personal well-being. This approach, while innovative and provocative, confronts me with ethical and practical dilemmas, forcing me to constantly reevaluate the balance between art, personal experience, and responsibility to those who interact with my system.

Until 2023, clicks generated algorithms designed for the well-being of clickers. But with the advent of blockchain, I was able to bring major innovations to my deviant system, integrating two crucial advances.

Now, each click not only generates an action or emotion, but the latter is also captured physically. This process is done using an electronic chip specially designed to record the electromagnetic radiation emitted by the body when an emotion is felt. Each emotional moment is thus captured and recorded.

In addition, each moment is immortalized in a photograph. The electronic chip integrated at this precise moment is connected to what I called an “emochain” (contraction of emotion and blockchain) by radio frequency. This unique connection allows the purchaser of an emochain to possess not only a temporal fragment, a captured moment, but also the physical imprint of an emotion.

This represents a revolution in how we interact with art and emotion: each buyer of an emochain now holds a tangible piece of time and emotion, preserved eternally in the blockchain. This project brings together technology, art, and emotion in unprecedented ways, offering a fresh perspective on the conservation and transmission of human experiences.