It all starts with a simple click in the artistic universe of Arsen Eca. Each of his phygital works finds its origin in this seemingly banal act, transforming it into a gateway to an alternative world. At the heart of this universe, Eca transcends the critique of digital interactions to convert them into sensory and emotional experiences. Its ambition is to forge a space where poetry and uniqueness supplant algorithms. Using these algorithms as instruments, he engages in an almost infernal loop, using them to better subvert them. In doing so, he aspires to deconstruct their influence, encouraging viewers to imagine a future where our interactions are more intentional, deeper, free from the hegemony of data and predictability. Arsen Eca thus invites us to an artistic rebellion, a quest for a world where singularity and creativity are not only safeguarded, but exalted, in resistance against algorithmic standardization
In Arsen Eca’s innovative artistic approach, the user’s click is metaphorically compared to the action of a worker feeding a machine with coal. However, in this digital and artistic context, it is not coal that is poured into the machine, but data – valuable information that is consumed and exploited by digital systems for their own purposes.
This comparison highlights the duality of our interaction with technology: on the one hand, we play an active, almost worker-like role, continuously providing the resources (data, information) necessary for these systems to function. On the other hand, there is an almost exploitative dimension to this interaction, where the system uses this data to its advantage, often without the user being fully aware.
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Arsen Eca enriches the dynamics of digital interaction by incorporating a form of immediate gratification for the user, such as an electromagnetic wave generated by its deviant system. This wave, thought of as a poetic and tangible response to the click, manifests itself both as a sensory reward and as a physical representation of the impact of the user’s action. If this gratification is imbued with poetry, it nonetheless remains similar to the gratifications used by algorithms and digital systems. The latter, in fact, use such rewards to keep users engaged in an often stultifying system. Through this approach, Arsen Eca raises a critical reflection: behind the ephemeral well-being provided by these digital interactions often hides the immediacy and superficiality of algorithmic gratifications, illustrating how these systems subtly shape our behaviors and our desires.
This electromagnetic wave thus becomes a powerful metaphor for the way in which digital systems reward and condition our behavior. It reflects the cycle of instant feedback that characterizes our digital age, where every action is followed by an immediate reaction, creating a cycle of dependence and continuous engagement.
At the heart of his art, Arsen Eca is not limited to criticism or highlighting the dynamics of our digital interactions. It goes beyond, transforming these interactions into a deep sensory and emotional experience. Its goal is to create an alternative world, a space where poetry and uniqueness prevail over algorithms. Paradoxically, he uses these same algorithms as a tool, turning them against themselves in a sort of infernal loop. In this process, he seeks to dismantle their hold, inviting viewers to envision a future where human interactions are more conscious, more meaningful, freed from the domination of data and predictive formulas. It is a call for artistic rebellion, a quest for a world where individual expression and creativity are not only preserved, but celebrated, in an act of resistance against algorithmic uniformity.