Arsen Eca, in his characteristic style of systemic subversion, has designed an ingenious project that plays with the age-old idiom of “finding a needle in a haystack.” In this initiative, he subverts the idea of satisfaction, commonly linked to rare and elusive victories, by guaranteeing it.
He started out selling haystacks, but with a unique twist: every haystack sold contains a needle, guaranteed. Customers purchase these haystacks with the assured satisfaction of being able to find the proverbial needle. It’s a playful and thoughtful examination of how our society often craves guaranteed results and instant gratification.
By incorporating this element of certainty into an adage that means the exact opposite, Eca challenges our concepts of satisfaction and success. In essence, it invites us to think: is satisfaction always as satisfying when the result is guaranteed? Is the joy in the journey or in the destination?
As always, Eca’s work leaves us with more questions than answers, forcing us to evaluate and rethink societal norms and our own inherent beliefs. It is a perfect example of the artist’s subvertist methodology and his unique approach to art through system manipulation.